Google Ad Words? in The Way Posted October 22, 2014 I run a business and this year had Ipage, a website developer, do a search engine optimization. It cost around 500.00 (that was with a website and some other work thrown in). in about 1.5 months ( I was under the impression it would take much longer so I was surprised and pleased) I was getting phone calls from people and when I asked where they found me, they said they just googled xyz service provider, in this area, and I was 1, 2 or 3rd on the list. I made the 500 back in the first phone call. A good friend of mine in the same industry had originally suggested google ad words and had many good things to say about them....when work slowed down he just put more money in and started the service back up, but your name never really declines in the searches, so you don't loose what you paid for so to speak. when I was in talks with ipage I forget all the verbage, however it made more sense to just pay it pretty much once, up front and then have it over with. If I was to do nothing else, I would probly use google ad words, it just depends on what industry...and I think price level is if you put in 5 bucks, that's fine, you just get 5 bucks work of service from google, if you put in 500, you get longer service. My2 cents... when I have marketing questions fyi I hire a genius and let them figure it out, hehe...and do lots and lots of research to back it up because a mechanic shop does not market the same as Mcdonalds, obviously, but there are many nuances to it and it took me quite a few years to figure out what really works well for me and my particular business. Good luck.