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I've noticed that there are quite a lot of bladesmiths that are proffessional at what they do, their knives are "perfect" for their application, and they have the best quality knives for hundreds of miles around. Yet, they are not "computer savvy", meaning it is difficult to set up a website, advertise correctly, or in general get their knives out to the public. Nowadays, quite a lot, if not most, of selling is off the internet. I personally do not sell yet, but I really doubt any of you have an actual store for customers to come and browse through. So, feel free to post ideas on pitching, how to get customers to notice, and overall what makes a good sale, other than the quality of the knife. Oh, and also, there is always one big question I've noticed from the general "ignorant" public. How come handmade pocketknives cost so much ($100-$500) when I can just get a good one from the local store for 20 bucks? There is an obvious answer, but how do you explain it to the customer so that they would want one of your knives, rather than get one at the store?